Brands Collaborated With.

Specializing in growth marketing and communications I have had the opportunity to work with an industry-diverse and international group of teammates. From this, I developed the skills and knowledge across multiple industries necessary to meet your organizational needs.

This is inclusive of high proficiency in tools and tactics like Data Analysis, Marketing Automation, Product Marketing, Google Workspace, Google Ads, YouTube, LinkedIn, Meta/IG, Programmatic, Review Directories, Copywriting, SEO, CRO, Print Design, UX/UI, Content Creation and more.

Dropbox

Dropbox is a file hosting service that offers cloud storage, file synchronization, personal cloud, and client software.

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Axios HQ

Axios HQ is an Internal Communications Management platform powered by Smart Brevity — a communications formula based on brain science.

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iCIMS

All-in-one Recruiting Software — Hiring quality talent calls for more than your HCM’s generic ATS.

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ROLLER

ROLLER offers an all-in-one, cloud-based venue management software solution to help attraction businesses grow and deliver great guest experiences.

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SugarCRM

SugarCRM produces the on-premises and cloud-based web application Sugar, a customer relationship management (CRM) system.

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HCSS

Software built for construction that fits your needs and workflows at every stage of work.

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Silvert's Adaptive Clothing

Style And Accessibility: Silverts Provides Innovative Clothing Solutions For Every Body.

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Global Golf

Global retailer carrying new and used golf equipment and apparel, plus club fitting and repair services.

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Heavy Duty Pros (HDP)

Heavy duty pros is the leading online distributor of heavy duty engine parts and accessories.

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Parabol

Agile Meeting Tool for Remote & Hybrid Teams.

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Lionparts Powersports

The leader in motorcycle, atv & utv, snowmobile, ski-doo, jet ski aftermarket parts.

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Increasing SQLs by Adjusting Funnel Flow and Improving Investment Efficiencies.

Collaborating with the Axios HQ team, we increased YoY paid leads to Sales Qualified Leads (SQLs) by +69.73%. This is attributed to a couple of tactics within our set strategy. First, we integrated OCT conversion tracking and optimized that data into our Google ads and LinkedIn account.

From there, we optimized our campaigns to focus on SQLs & Opportunities data and inform the auction algorithm to prioritize targeting users within our set parameters. This led to more efficient spend, putting more emphasis behind quality vs. quantity, and opened up more opportunities to leverage our marketing budget.

Further, with the goal of introducing new users to the AxiosHQ brand, we pivoted 30% of our spend to upper funnel initiatives including discovery, messaging, and video ads, while holding the market with stated efficiencies. This led to increasing new users and engaged sessions, and a +33.04% conversion rate on site to fuel our funnel growth.

Business Revenue Increased +110% Yoy With Updated Account Structure.

Implementing updated and streamlined account structure holds its weight in gold. This heavy duty parts retailer held the majority of its market, but wasted ad spend kept it from scaling performance sustainably. Collaborating with the HDP team, we executed a more efficient shopping account structure, segmenting products by brand and type to push excess spend on high performing products to other areas of the business. This unlocking of potential only served to capture more of the heavy duty parts market and place the brand as the biggest (and most trusted) name in the industry.

Utilizing Google's Performance Max campaign-type, standard shopping campaigns, and retargeting for search ads, we guaranteed a 90% share of SERP and solidified customer retention through email drip campaigns and optimizing our data lists. This directly led to an increased in captured revenue and resulting net profit, allowing the business to invest more into marketing and advertising.

Campaign Attribution Updates and Optimizations Led to Increase in Qualified Opportunities and Deals.

Having more detailed data equates to more precise marketing decision making. In this case, we had a large hub of 1st and 2nd party data collected from the business's own users, as well as paid data sets from the industry. We set up a reporting structure via the client's CRM and mapped out historical campaigns by performance on MQLs, SQLs, and Qualified Opps. as they related to overall business objectives.

Then, we optimized each of those campaigns, whether by updating targeting with our data sets, or by pausing the initiative to reinvest that spend into more productive inputs for the bottom line.

This type of attribution approach paired with employing our data sets for optimized targeting led to a more efficient output. Quantity in low-quality leads decreased, while high-quality leads increased given that our spend was now aimed at precise data intelligence, leading to an increase in deals overall.

Relevant Industry Skills.

Working in industry-diverse environments has constantly exposed me to effective campaigns, strategies, and tactics, while also versing me in highly sought after skills and industry knowledge. Below are the top skills that I have accured over my career:

Media Strategy

Proficient in the process of planning, executing, and evaluating the best use of media channels and platforms to achieve your marketing goals. Inclusive of understanding your target audience, your competitors, your budget, and your objectives, and then choosing the most effective mix of media types, formats, and tactics to reach them.

Strategic Partnerships

Able to nurture long-term, mutually beneficial relationships between two or more organizations that share common goals, values, and vision. I can help you expand your reach, access new markets, leverage complementary skills, and create value for your customers.

Data Analysis

Proficient in the process of transforming raw data sets into meaningful insights that can help you answer questions, solve problems, and make decisions. By breaking down tasks, leveraging tools, and refining your approach, I can help you handle data and make the process more manageable.

Brand Communication

Able to create a consistent narrative that informs, persuades, and teaches customers about your brand with the goal to build a loyal customer base who trust and recommend it to others.

Product Marketing

Proficient in bringing a product to market, from strategy and positioning to launch and growth. I work work at the intersection of product development, sales, and marketing, and have a deep understanding of the market, your customer, and your product.

Explore My Perspective.

Currently residing in Fort Collins, CO, my perspective is global. Having fully immersed myself in cultures around the world for the last twenty years, my work draws inspiration from the multitude of creatives, thinkers, movers, innovators, and dreamers that have influenced my vision.

It's been a priviledge to serve others thus far, though my work in the world is just beginning, and my passion has led me to focus on projects aligned with mission-driven organizations that promote positive value and direct impact to the world. The furture is inclusive!